Nourish You, India’s pioneering superfood brand announces the 100% acquisition of leading vegan dairy brand, One Good, in a landmark moment in India’s burgeoning plant-based foods ecosystem.
‘One Good’ is known for its efforts in innovating to offer vegan milk at a lesser cost as compared to cow’s milk in select pockets of the country. It continues its mission of enabling access to high-quality, accessible plant-based nutrition for all. Being a prominent player in the vegan dairy category, One Good has acquired 3 plant-based companies till date.
“From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision. One Good’s journey is revolutionary. It was born with a vision of creating the next big dairy company, devoid of animals. Moreover, it is led by a team of fervent vegans dedicated to both innovation and animal protection. The acquisition integrates Nourish You’s commitment to animal welfare with our existing values of nourishing consumers, farmers, and the planet. It also reinforces our commitment to make healthy, flavorful plant-based foods, affordable and accessible,” said Krishna Reddy, Co-founder, Nourish You.
At its core, Nourish You thrives on transparency, adhering to clean-label ingredients, and finding ways to operate in the most sustainable way possible. Spanning over 5,000 acres across Rajasthan, Karnataka, and Madhya Pradesh, Nourish You founded the concept of superfoods in India and is steering the nation from a quinoa and chia importer to an exporter, claimed by the company in an official release.
“Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a part of Nourish You’s incredible platform and leveraging their scale and operational excellence to build India’s biggest plant-based dairy company,” said Abhay Rangan, CEO and Co-founder, One Good.
