Ola Electric, a key player in the electric vehicle market, is gearing up for a groundbreaking collaboration with ONDC (Open Network for Digital Commerce), signalling a significant move toward sustainable last-mile logistics. In an imminent announcement expected in the coming weeks, Ola Electric is set to deploy its electric scooters across various product categories on the ONDC platform, making it the first company to offer an all-electric logistics service.
Strategic Partnership and Operational Impact
Sources close to the development reveal that Ola Electric’s collaboration with ONDC will mark a pivotal moment in the company’s journey, positioning it as a major logistics partner for the government-backed digital commerce platform. The collaboration is expected to substantially reduce the cost of deliveries, possibly by half, showcasing a strong commitment from Ola Electric to drive efficiency in the logistics ecosystem.
Ola CEO Bhavish Aggarwal dropped subtle hints about the collaboration on the social media platform X, following a meeting with ONDC CEO Koshy T at Ola’s headquarters in Bengaluru. This strategic move precedes Ola’s eagerly awaited IPO listing, adding a layer of anticipation and significance to the impending announcement.
Electrifying the Last Mile: Ola’s Vision Unveiled
Insiders at Ola Cabs emphasise that this collaboration represents a groundbreaking step in providing an all-electric logistics solution, a first in the industry. Ola Electric is set to kick off its logistics services by deploying electric two-wheelers, with future plans to expand into electric three-wheelers and other EV categories for comprehensive last-mile deliveries across India.
The company had recently relaunched its e-bike taxi services, piloting Ola Electric’s S1 scooters in Bengaluru. Operating at competitive rates, Ola Electric aims to penetrate the market further with innovative solutions, ensuring accessibility and affordability for a wider consumer base.
Ola Electric’s Growth Trajectory
Founded in 2022, Ola Electric has emerged as a prominent player in the electric vehicle segment, having sold over 3.32 lakh e-scooters to date and capturing a substantial market share of almost 35%. The company’s commitment to sustainable and efficient transportation solutions is evident in its continuous innovation, with the impending collaboration with ONDC being a testament to Ola Electric’s forward-thinking approach.
As the electric vehicle landscape evolves, Ola Electric’s strategic partnerships and initiatives are poised to shape the future of last-mile logistics, contributing to a greener and more sustainable transportation ecosystem in India.
