In 2020, amidst the global pandemic, Suddha Subrammaniam embarked on a transformative journey that led to the creation of Aruha Wellness. This is the story of her vision and passion for harnessing the gifts of nature to craft a range of natural, vegan skincare, and hair care products.
The Founder’s Vision
Suddha Subrammaniam, the Founder of Aruha Wellness, seized the opportunity presented by the pandemic to delve into the world of skincare and self-care. Her childhood memories in the pristine village of Tamil Nadu’s Sathyamangalam range served as inspiration. She began nurturing her herb garden, experimenting with herbs and flowers to create skincare blends that were both effective and tailored to individual needs.
The Ingredient Showcase
Aruha Wellness places a strong emphasis on ingredients. It features a diverse array of nature’s miracles, including the magical China rose of hibiscus, the versatile goat nut of jojoba, and mineral-rich French green clay, among others. These natural, vegan, and unisex ingredients form the foundation of Aruha’s product range.
The Mission to Share Holistic Health
Suddha’s determination led her to develop oils, powders, and scrubs from these exquisite ingredients. She envisioned making self-care effortless, effective, and enjoyable for everyone. Aruha was born from this vision, offering natural and vegan skincare and haircare products free of sulphates and parabens.
Aruha’s Accessibility and Inclusivity
Aruha products are unisex and minimalist, ensuring accessibility for all. Sudha’s goal was to simplify self-care without compromising on effectiveness. Her commitment to holistic health and inclusivity is evident in every Aruha product.
Recognition and Expansion
Aruha gained recognition at the prominent vegan market, Namu Recommends, drawing crowds with its all-natural and inclusive vegan offerings. The brand continues to reach new heights, with products available at select stores in Bengaluru, making natural, vegan, and unisex self-care more accessible to those seeking the benefits of natural rejuvenation.
Suddha Subrammaniam’s inspiring journey, coupled with the bounties of nature, is the driving force behind Aruha Wellness. These products have the power to ignite your personal journey toward self-care and natural rejuvenation. Aruha invites you to embrace moments of self-discovery, essence nurturing, and the celebration of the beauty found within yourself.