The Department for Promotion of Industry and Internal Trade (DPIIT) has issued a call for startup applications for registration on the MAARG portal, the National Mentorship Platform by Startup India, in an effort to improve the startup ecosystem in the nation.
According to officials, Startup India is focused on catalysing the startup culture and creating a robust and inclusive ecosystem for innovation and entrepreneurship in India in order to further strengthen the Indian startup ecosystem, which is now rated third largest globally.
The Mentorship, Advisory, Assistance, Resilience and Growth (MAARG) portal is a one-stop platform that enables mentorship for startups across a variety of industries, roles, stages, locations, and backgrounds.
The MAARG portal’s objectives include facilitating sector-focused guidance, handholding, and support for startups throughout their lifecycles; creating a formalised and structured platform that enables intelligent matchmaking between mentors and their respective mentees; facilitating effective and expert mentorship for startups; and developing an outcome-oriented mechanism that enables timely tracking of the mentor-mentee engagements.
Through Artificial Intelligence (AI) based matchmaking, startups may now efficiently interact with academics, industry experts, successful founders, seasoned investors, and other specialists from around the world to receive individualised advice on growth and strategy.
The portal’s main features include adaptable mentorship programmes for ecosystem enablers, a mobile-friendly user interface, acknowledgment for mentors who contribute, choices for voice and video calls, etc.