Mensa Brands has acquired a D2C, home-grown denim brand, High Star.This is as part of a series of acquisitions that the company has done this year.
Digital-first consumers
As per an official handout, High Star caters to fashion-forward and digital-first consumers.High Star has evolved into a leading denim brand in the digital space.It offers a wide range of denim products across categories.Its products are available in Myntra, Ajio, Flipkart, among others. Mensa has focused on acquiring and scaling up digital-first brands across diverse categories.
