Mercedes-Benz has implemented its direct to customer’ model — ‘Retail of the Future (ROTF).
Mercedes-Benz India will retain the ownership of the entire stock of cars.
The appointed Franchise Partners will retail the cars by invoicing them directly to the customers .
Mercedes-Benz will also be responsible for processing and fulfilling customer orders.
There will be one nationally set price by the company with ROTF.
This will be uniform across the country.
Mercedes has invested Rs 60 crore into the ROTF strategy.
It recently infused around Rs 1,700 cr into its India business to transform its retail strategy.
“The Rs 60-crore investment will go into the process itself and the IT systems”.
“Of the Rs 1,700 crore brought in, a good portion will go to future inventories”
