Author: Teena Jose

Today, the sports sector is one of the most lucrative. People all throughout the world follow national favorites like baseball, American football, rugby, and so on, as well as major sports like football, cricket, and tennis. Spending money on things related to sports is also something that people are willing to do in order to attend sporting events. Similar to products promoted by actors, products sponsored by athletes also appeal to a broad market. It’s a tried-and-true marketing tactic to advertise products during live athletic events. The Drive Behind Sports marketing is the practice of advertising products and services by leveraging athletic events and celebrity and team endorsements. In order to profit from the developed public interest,…

Prepare for a dazzling return of the great Indian wedding season! This year, festivities are reaching new heights, featuring ticketed weddings, themed receptions, and extravagant experiences like live performances on charter flights and lively game nights. The surge in spending on luxury and creative ideas, embraced by both major and local retailers, promises one of the most opulent and memorable wedding seasons in recent times. Join us as we explore the unfolding extravagance and glitz that define this year’s celebratory landscape. Over the past few years, we’ve witnessed a remarkable evolution in the concept of weddings. What was once a…

In a world that thrives on diversity, the International Day of Persons with Disabilities serves as a poignant reminder of the importance of inclusivity and equal opportunities for every individual, regardless of their physical or cognitive abilities. Celebrated annually on December 3rd, this day provides a platform to raise awareness, foster understanding, and champion the rights of persons with disabilities. As we commemorate this significant occasion, it is an opportune moment to know about Raksha Society; an organization that gives us the message to embrace diversity since 1985. In the compassionate pursuit of uplifting the lives of children and young…

Following the incredible turmoil at OpenAI, the startup that released ChatGPT almost a year ago and ignited a technological arms race, the artificial intelligence landscape will never be the same.  Employees and investors were taken aback when Sam Altman was fired as CEO by the OpenAI board on Friday. His departure sparked a sequence of bizarre events, as the board considered and ultimately rejected a proposal to have him return. Also Read The largest shareholder in the business, Microsoft, revealed on Sunday that it will appoint Altman and his co-founder, Greg Brockman, to oversee a new research facility. This move…

With Diwali just around the corner, the hunt for the perfect gifts that could bring a smile to your loved ones face and be beneficial as well. To check both the mandates, people now tend to transform gifts as an investment option too. Surfing through the Indian tradition and customs, Gold was one of the most preferred gifting options for decades. However, times are changing. Youngsters with a tech-first mindset are now keen to gift and invest virtual assets as Diwali gifts. Worth to be gifted, till you know its tax implications. Because, not all gifts received during the festive season are exempted from…

“I don’t have leave”, “Can we cancel the plan, I have work”, “I skipped the meal, Project deadline is today”, “You carry on, I can’t make it because of work”. These are the most habitual sentences we use frequently at our workplace. During the pandemic, the clichéd excuses of not having time became an alienated phrase. Because we accomplished the art of work-life balancing by the time of exhausting lockdowns. Working in the comfort of our bedroom has engulfed the employees long way back. Discussions and debates heated up on social media in regard to the needs of hybrid workspaces…

India is one of the few countries afflicted by an agonizing increase in cancer-related catastrophe, with reportedly about 71% of deaths being in the age group of 30-69 years. The estimated number of incident cases of cancer in India for the year 2022 was found to be 14,61,427. An even more devastating report finds that in India, one in nine people are likely to develop cancer in his/her lifetime. It is also estimated that there are 2.25 million cases of cancer in India every year, which doubles every 10 years. Three quarters of these cancers are detected in the late stages…

Long ago, Portuguese had arrived on the shores of Mattancherry, opening a direct sea route from Europe to India. But tragedy struck just before it could anchor at the harbour — stuck on the sea one stormy night and led astray by the fierce winds, the magnificent Escondida came up against the ragged coast, sinking her to the bottom of the ocean floor before dawnbreak. The precious cargo was long believed to be destroyed, without having quenched anyone’s thirst. Years later, with a legacy of 40 golden years, an ingenious AlcoBev startup was launched with a motto, ‘Drink Smart and…

World is at your fingertips with the revolution of the Internet. This is not just a commercial slogan, but the reality we are going through in current times. Everything you need on a daily basis is available online. The things you use, places you go, food you eat and literally everything is kind of decided by the Internet. So, in this festive season, what about spirituality and religion? Galvanized by the belief and family traditions, most of the Indians are deeply connected with religious aspects, specially the donations. Considering just the temple economy, up to 40 lakh kilogram of gold treasures,…

Employee welfare is a prerequisite and critical factor for growth of any organization. On a casual morning, while discussing employees’ welfare with colleagues, obviously wasting all our productive time, is where this idea bloomed. Though the discussion kept on going for hours and ended up in unrealistic dreams of getting 3 days leaves in a week and annual tour package to European countries, and some unrevealed desires that were enshrouded in ‘what ifs’, the conversation was fruitful to gain an in-depth knowledge on many interesting HR policies. The role of the human resources department has proliferated in the last few years to grow past…