Author: Nirmal Abraham
Nirmal Abraham
Nirmal Abraham is a Management Professor, Columnist and International Affairs Analyst who has published Op-Eds for leading National Newspapers and Digital Media Outlets in India and Abroad. He also appears as a Guest Analyst on mainstream news broadcasts in South India and has shared panels alongside prominent International figures such as the former Under-Secretary General of the United Nations Dr. Shashi Tharoor, the former Permanent Representative of India to the United Nations Mr. T P Sreenivasan, the former Press Secretary to The President of India Mr. Venu Rajamony, among several others.
There isn’t a single youngster in India that doesn’t cherish the popping sound of a Pepsi can opening. Not only does it invoke nostalgia, but arouses fond memories of all the get-togethers and happy occasions we’ve experienced in the springtime of life. The fizz and foam of Coke and Pepsi are so etched in our memories that it is hard to think of another brand when we hear the term ‘Cola’. However, in the early 1970’s, Campa – an exclusively Indian brand – was able to dominate the carbonated drinks segment for a brief period, thanks to government policy that…