Author: News Desk
Some advertising campaigns don’t just promote products; they create lasting memories, embedding themselves into the cultural fabric. In a diverse nation like India, numerous ad campaigns have achieved this feat, resonating with people’s emotions, values, and sentiments, leaving an indelible mark on their minds. 1. Amul – ‘Amul doodh pita hai India’ Amul’s iconic ‘Doodh Doodh’ jingle took a health-conscious spin in the 90s. This campaign proved that caring for health could also be cool. Even today, the recent ‘Amul Doodh’ jingle continues to capture hearts, showcasing Amul’s enduring advertising prowess. 2. Cadbury’s Dairy Milk Chocolate – ‘Kiss me’ Cadbury’s…
The Genesis of an Icon When Asian Paints is mentioned, what usually comes to mind are vibrant colors that adorn walls and creative home finishes. But beneath these colors lies a fascinating story of data science that drives the operations of this paint giant. Founded in 1942 in a garage in Mumbai, Asian Paints emerged as a response to the challenges posed by World War 2’s oil shortages. The founding quartet – Champalal Choksey, Chimanlal Choksi, Surykant Dani, and Arvind Vakil – initiated a unique innovation: selling paint in smaller packets instead of the traditional tins. This bold move revolutionized…
Unéole, a forward-thinking French startup, has harnessed the power of both solar and wind energy to create an innovative and efficient renewable energy system. Designed particularly for urban buildings, their groundbreaking solution combines wind turbines with photovoltaic rooftops to achieve an impressive 40% increase in energy production compared to traditional solar solutions. Maximizing Renewable Energy Production The key advantage of Unéole’s hybrid energy system lies in its ability to switch between solar and wind power based on weather conditions. While solar energy production relies on sunlight, wind turbines can take over during the night or winter months when solar radiation…
3D printing in construction, also called 3DCP, makes use of robotics to deposit construction material in layers, creating walls, floors and roofs. Typically, a 2,000 square foot home takes about four months to construct. A 3D printed 2,000 square foot house can take as little as 7-10 days to erect. For a country like India, it holds a massive promise of affordable housing. Recently,Larsen & Toubro (L&T) completed India’s first public building utilising cutting-edge 3D printing. The post office in Bengaluru was inaugurated by Communication Minister Ashwini Vaishnaw.This comes two years after the inaugural 3D-printed house was unveiled at the…
Edtech Platform in Hot Waters for Dismissing Teacher Over Politically Charged Lecture Edtech giant Unacademy is finding itself at the center of a social media storm after terminating the employment of teacher Karan Sangwan, who sparked controversy with his remarks during an online class. The criticism against Unacademy has been mounted by opposition parties, namely the Congress and the Aam Aadmi Party (AAP). The Controversial Lecture During a widely circulated video, Sangwan urged students to vote for educated politicians, a statement that drew attention due to its political undertones. Sangwan’s lecture revolved around the recent bills introduced in the Lok…
xploring the Digital Realms: Volker Wissing’s Unique Encounter with UPI In a surprising twist during his attendance at the G20 digital economy ministers meet in Bengaluru, Germany’s Federal Minister for Digital and Transport, Volker Wissing, ventured into India’s digital landscape with an audacious move. Wissing’s unconventional approach involved personally immersing himself in India’s thriving digital ecosystem and experiencing the Unified Payments Interface (UPI), one of the nation’s most popular digital systems. This initiative not only grabbed the attention of his home country but also provided a platform for him to exclusively converse with WION about his impressions and insights. Embracing…
Russia’s lunar mission, Luna-25, has experienced a disappointing conclusion as it crashed on the Moon’s surface, marking the end of the country’s first mission to the lunar surface in 47 years. The recent event sets the stage for India’s Chandrayaan-3 to potentially achieve a historic landing near the lunar south pole, positioning itself as a trailblazer in lunar exploration. Chandrayaan-3 Nears Historic Landing India’s Chandrayaan-3 is set to become a frontrunner in lunar exploration as it advances toward a scheduled landing near the lunar south pole. The Chandrayaan-3 Lander Module has successfully entered a pre-landing orbit of 25 km x…
In a calculated move to bolster India’s self-reliance in critical minerals pivotal to defense, aerospace, and battery storage industries, the government is contemplating imposing an export embargo on four key metals: lithium (Li), beryllium (Be), niobium (Nb), and tantalum (Ta). National Security and Technological Progress: The Rationale Behind the Export Ban A senior government official stated that the proposed ban stems from the imperative to fuel sectors of paramount importance to national security and technological advancements. These minerals, integral to India’s strategic aspirations, are now under the scrutiny of policymakers. A Shift in Resource Management: Auction of Lithium Reserves This…
In a heartwarming gesture, luxury automobile manufacturer Mercedes-Benz has gifted a custom-made wheelchair to a rescued dog named Bunny. The heartening story began when Henry Friedman, an animal rescuer, shared a video of Bunny, a dog who lost her hind legs in an accident and was abandoned by her owners. The video went viral, and a comment suggesting Bunny deserved the “Mercedes-Benz of wheelchairs” caught Friedman’s attention. Inspired by this idea, Friedman reached out to Mercedes-Benz to share Bunny’s journey. To his astonishment, the company not only loved the concept but also took action. They provided Bunny with a specially…
In a surprising and significant development, Elon Musk, the visionary behind X, has made a game-changing announcement – the elimination of the block feature from the social media platform. This decision comes in response to an inquiry posed by the Tesla Owners Silicon Valley account, which sought to gauge user preferences between the mute and block functionalities. Musk’s Announcement: Block Feature to Fade Away, Muting Remains Elon Musk took to X (formerly known as Twitter) to communicate his decision. He stated that the block feature, except for direct messages, will soon be phased out from the platform. However, he underscored…