Author: Athira Sethu

Navigating the Entrepreneurial Game: Keys to Long-Term Success. Achieving success in entrepreneurship requires more than just a good idea. It demands a strategic mindset and the ability to overcome challenges. This article explores essential principles that can help entrepreneurs master the game and sustain long-term success. Understanding the Basics:Entrepreneurs must grasp the fundamental rules of the game. This means understanding market dynamics, consumer behaviour, and industry trends. By knowing the rules, entrepreneurs can make informed decisions and align their strategies with market demands. Embracing a Long-Term Approach:Short-term thinking won’t lead to sustainable success. Entrepreneurs need a long-term perspective. Setting clear goals, creating a roadmap, and…

On World Environment Day, the Centre for Science and Environment (CSE), a non-profit organisation, released its annual compendium of data, revealing Telangana’s top-ranking position in terms of overall environmental performance.  Leading the Way: Telangana’s Environmental Progress Telangana has emerged as a frontrunner in environmental progress, particularly excelling in two key areas: increasing forest cover and municipal waste treatment. These achievements have positioned the state at the forefront of environmental stewardship, showcasing its commitment to sustainable development. Challenges to Overcome: Identified Areas for Improvement While Telangana’s environmental performance is commendable, the CSE report points out certain areas where the state’s performance…

IPL, the Indian Premier League, has emerged as a game-changer in the world of cricket and business. With a staggering brand value of over 87,000 crores and the status of being the richest sporting event globally, IPL has become a lucrative investment opportunity for both Indian companies and global brands. Surpassing the prospects of traditional startups and ventures, IPL has transformed into a multi-billion dollar business, solidifying the Board of Control for Cricket in India (BCCI) as the world’s largest cricket board in terms of revenue. Let’s delve into the details and explore the astounding success of IPL. Screen Sharing…

Axiom Space’s Ax-2 mission will see Rayyanah Barnawi make history as the first Arab woman astronaut to travel to the International Space Station (ISS) on May 21. Axiom Space’s second all-private astronaut mission to ISS to be led by Houston-based space technology company. Saudi Arabia’s Rayyanah Barnawi is set to make history as she embarks on an extraordinary mission to the International Space Station (ISS) on Sunday, May 21. This landmark achievement is part of the private Ax-2 mission, led by Axiom Space, a prominent Houston-based space technology company. A Historic Milestone: Rayyanah Barnawi’s inclusion in the Ax-2 mission signifies…

The name ‘Dabur’ is nostalgic to Indians. The ayurvedic brand with more than 130 years of legacy and 250 ayurvedic products to its credit has been an inspiration to many entrepreneurs. Dabur’s products come under the category of Hair Care, Oral Care, Health Care, Skin Care, Home Care and Food Segment. Some of its products such as Pudinhara, Honeytus, Hajmola, Dabur Amla Hair Oil, Vatika, Chyawanprash, and Real Fruit Juice have a great brand recall, too. What is the story of Dabur? Let’s check out.  Dabur was established by Dr S.K. Burman in Calcutta during the British Raj. It was started…

There isn’t a single youngster in India that doesn’t cherish the popping sound of a Pepsi can opening. Not only does it invoke nostalgia, but arouses fond memories of all the get-togethers and happy occasions we’ve experienced in the springtime of life. The fizz and foam of Coke and Pepsi are so etched in our memories that it is hard to think of another brand when we hear the term ‘Cola’. However, in the early 1970’s, Campa – an exclusively Indian brand – was able to dominate the carbonated drinks segment for a brief period, thanks to government policy that…

The Ministry of Defense has approved large-scale purchase of defence equipment developed and manufactured in India under the Make in India Initiative. The Government has already granted clearance (AoN) for the purchase of weapons worth Rs.70,500 crore. This will assist private public sector enterprises in the country’s defence construction industry. The Defense department Acquisition Council, led by Union Defense Minister Rajnath Singh, has taken the first concrete step towards procurement (AoN). After that, the Ministry of Defense will launch the official tender procedure. The Ministry of Defense has authorised the Armed Forces’ bids to acquire different equipment, including indigenously built BrahMos cruise missiles,…

OYO’s accelerator programme will offer financial support, access to a pan-India network of over 15,000 corporate customers and 10,000 travel agents, coaching and advice, dedicated relationship managers, and active monitoring of hotel-level dynamic pricing. The program’s goal is to expand the presence of brands such as Townhouse Oak, OYO Townhouse, Collection O, and Capital O. The strategy is also in line with OYO’s goal of expanding its premium hotel presence in India by 2023. It intends to grow the number of luxury hotels operating under its brands. According to Anuj Tejpal, Chief Merchant Officer of OYO, they come across numerous hotels whose vision for…

With the Ola S1 and S1 Pro electric scooters, Ola Electric has grown to be one of the nation’s largest manufacturers of electric vehicles (EVs). The company has experienced its fair share of problems, including complaints from customers about quality control problems and scooters that allegedly caught fire. The front fork suspension, however, is one of the major concerns with the scooter. The first incident involving its front fork arm was in April 2022, when an Ola S1 Pro’s front suspension broke after colliding with another bike. Since then, the scooter’s front suspension has come up in a number of…

Koderfin is a start-up offering a curriculum that understands the passion of children, their multiple skills and makes them future ready to succeed in life. Koderfin provides customized curriculum to schools. Couple Aisha Sameeha and Shahid KP are the founders of this Education Startup. Shahid is the CEO of the startup while Aisha Sameeha works as the Chief Trainer. It is characterized by a fun and theme-based learning ecosystem. Koderfin has a curriculum that maps skills like coding to subject matter and everyday life. Nutshell is a program that Koderfin can customize and give to schools – the Founders say.…