LuLu AI, the investment division of LuLu Financial Holdings, has made its first strategic investment in Qatar by backing PayLater, a leading provider of Buy Now, Pay Later (BNPL) and embedded finance services. This move signifies LuLu AI’s intent to deepen its role in the Middle East’s evolving fintech landscape and support emerging financial technologies that promote accessibility and innovation.
Supporting a Licensed BNPL Pioneer
PayLater has distinguished itself by becoming the first fintech company in Qatar to receive a BNPL license from the Qatar Central Bank. The firm aims to simplify consumer access to financial products by offering flexible, responsible financing options for daily purchases. LuLu AI’s investment comes at a pivotal moment in PayLater’s growth journey, positioning the company to scale its operations and reach wider audiences.
Shared Vision for Inclusive Finance
Adeeb Ahamed, Managing Director of LuLu Financial Holdings, emphasized that LuLu AI’s investments go beyond capital. “We’re shaping a future where financial services are intelligent, inclusive, and deeply human-centric. PayLater reflects our mission to empower individuals and businesses through solutions that simplify life and open doors to opportunity,” he said.
Strengthening Fintech in Qatar
Mohammed Al-Delaimi, Co-Founder and Managing Director of PayLater, highlighted the significance of the partnership, stating, “LuLu AI brings regional scale and strategic experience. Together, we’re committed to building solutions that empower both consumers and merchants while reinforcing Qatar’s role as a fintech leader in the region.”
Backing High-Impact Ventures
LuLu AI was created to identify ventures that address real-world challenges in finance—ranging from liquidity and compliance to improving the consumer experience. By investing in PayLater, the firm is reinforcing its approach of supporting scalable and compliant fintech businesses that can contribute meaningfully to the digital economy.Driving Innovation Across Emerging Markets
With this investment, LuLu AI continues its mission to foster a globally connected network of next-generation financial service providers. It aims to help startups grow through capital support, regulatory guidance, and collaboration opportunities, underscoring its commitment to an inclusive and innovation-driven digital finance future.
