Mukesh Ambani’s Reliance Industries had filed a trademark application for the phrase Operation Sindoor on May 7 with the Office of the Controller General of Patents, Designs & Trade Marks. The term, associated with India’s recent military action targeting terror camps in Pakistan, was sought to be registered under Class 41, covering entertainment services.
Scope of Trademark
The application encompassed a wide range of services including audio and video content, digital publications, forums, live or virtual events such as concerts and exhibitions, language instruction, and advisory services.
Public Sentiment and Quick Backlash
The phrase Operation Sindoor gained symbolic significance following a retaliatory strike by the Indian Armed Forces after a terror attack in Pahalgam that killed 26 civilians. Its patriotic association made Reliance’s move to trademark it controversial and sparked criticism online.
Official Withdrawal and Public Clarification
On May 8, Reliance officially withdrew the application. A filing submitted to the trademarks office stated:
“Sir, We write with reference to the subject matter. We hereby withdraw our application no. 6994264 in class 41 filed for the mark Operation Sindoor. You are requested to take the withdrawal letter on record and pass the order treating the application as withdrawn.”
Statement from Reliance Industries
Reliance confirmed the withdrawal on its official X (formerly Twitter) account. The company clarified that the trademark was applied for inadvertently by a junior employee without authorisation. The post read:
“Reliance Industries has no intention of trademarking Operation Sindoor, a phrase which is now a part of the national consciousness as an evocative symbol of Indian bravery. Our commitment to the motto of ‘INDIA FIRST’ remains unwavering.”
Other Trademark Applicants
Reliance was the first to file, but three others—Mukesh Chetram Agrawal, retired IAF officer Kamal Singh Oberh, and lawyer Alok Kothari—also applied for the same trademark on May 7. All four submissions were under Class 41, indicating possible use for films, documentaries, or OTT content.
Cultural Significance of the Term
“Operation Sindoor” quickly became a symbol of sacrifice and valour in India. The term “sindoor” (vermillion) holds traditional connotations of honour and martyrdom, deepening its emotional impact in the public consciousness.
