In an engaging conversation with Channeliam.com, Vinod Manjila, Chairman of the Manjilas Group, elaborated on the company’s impressive growth journey, its expansion plans, and its commitment to innovation in food and health sectors. From its origins in Kerala to becoming a global brand, Manjilas Group has successfully expanded its footprint to over 25 countries, with further growth on the horizon.
A Journey Rooted in Kerala, Expanding Globally
The Manjilas Group’s success story is closely intertwined with the Malayali community, a factor that has significantly influenced the company’s expansion strategy. As Vinod Manjila explained, “Wherever a Malayali resides, that’s where we aim to grow and offer our products.” This community-centered approach has not only shaped the company’s business model but also fueled its rapid global expansion. With a presence across multiple countries, the group is poised for continued growth, both domestically and internationally.
Innovative Products for the Future
In terms of product development, Manjilas Group is focused on introducing innovative solutions that make everyday life easier for consumers. The company is branching into the convenience food sector, which aims to simplify cooking processes for busy households. Additionally, they are venturing into the health and wellness space, launching new initiatives such as Integrated Pest Management (IPM) programs that focus on sustainable farming practices and healthier food products. One of the key highlights is the upcoming launch of their new IPM rice, scheduled for release on the 25th of this month. This new product is expected to further solidify the company’s position as a leader in the health-conscious food segment.
Expansion Plans in Kerala
At the local level, the Manjilas Group is making significant investments in Kerala’s industrial growth. The company has an ambitious expansion plan in place, with approximately ₹50 crore allocated for the automation of its new rice mill in the state. This investment is aimed at enhancing efficiency and ensuring that the company stays competitive in the evolving food industry.
Collaborative Efforts for Industrial Growth in Kerala
Vinod also spoke about the broader industrial landscape in Kerala, where the Manjilas Group is playing an active role in shaping policies and fostering business growth. As a member of the Confederation of Indian Industry (CII), he highlighted the company’s ongoing engagement with the Kerala government to create a favorable environment for businesses. The government has been proactive in amending laws and reducing red tape, making it easier for industries to invest and grow in the state. This collaborative approach is expected to significantly boost Kerala’s industrial landscape in the coming years.
A Bright Future for Manjilas Group
The future looks promising for the Manjilas Group, with its continued expansion into new markets and industries. Their focus on innovation, sustainable practices, and regional development is setting the stage for long-term success. As they look to grow globally while maintaining a strong local presence, the Manjilas Group is committed to contributing to Kerala’s industrial progress and meeting the evolving needs of consumers worldwide.
Manjilas Group’s ability to combine community-driven expansion with forward-thinking innovation is a testament to their resilience and adaptability. With strong plans for both domestic and international growth, the company’s future looks as bright as its past achievements.
