Swiggy, a leading food delivery app in India, is enhancing its services by introducing International Logins. This new feature allows users from 27 countries, including the US, Canada, UK, Germany, Australia, and the UAE, to access Swiggy’s offerings, significantly broadening its customer base.
Seamless Ordering from Abroad
With the International Login feature, individuals living overseas can order food and products from Swiggy’s quick commerce service, Instamart, or make restaurant reservations for family and friends back in India. This move is aimed at improving Swiggy’s visibility and popularity among the global Indian diaspora.
Easy Access and Payment Options
As announced in a press release on October 25, 2024, users can log in with their international phone numbers and make payments through international credit cards or available UPI options. This includes services like food delivery, Dineout, Genie, and Instamart.
A Festive Surprise for Loved Ones
The launch comes just in time for the festive season, reflecting Swiggy’s commitment to making food and gifts accessible for family gatherings. Phani Kishan, Co-founder & CGO of Swiggy, emphasised, “Food and gifts are essential to family gatherings, especially during festivals. With International Login, those living abroad can now surprise their loved ones on special occasions.”
Responding to NRI Requests
Swiggy noted that this feature was highly anticipated by non-resident Indians (NRIs). The platform will introduce a new gifting layout, making it easier to send festive gifts and arrange dinner reservations in India.
About Swiggy
Founded in 2014 and based in Bengaluru, Swiggy partners with nearly 200,000 restaurants across over 600 cities in India. Its quick commerce service, Instamart, operates in 43 cities, delivering groceries and essentials in about 10 minutes.
IPO Plans and Market Challenges
Swiggy filed its draft papers for a ₹3,750 crore Initial Public Offering (IPO) on September 26, 2024, which includes a fresh issue of 37,500 million equity shares and an offer for sale of 185,286,265 equity shares. However, according to a Reuters report, the company has revised its valuation estimates for the upcoming IPO downward by 10-16% due to market volatility.
