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Home » Army Canteens Bring Back Made-in-India Brands
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Army Canteens Bring Back Made-in-India Brands

Army canteens reintroduce a range of branded products, from TVs to sports shoes, as part of the Make in India and Atma Nirbhar Bharat initiatives, following a ban on imported goods
News DeskBy News Desk3 September 2024No Comments2 Mins Read
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The Canteen Stores Department (CSD) outlets, which provide goods at subsidised rates to soldiers, ex-servicemen, and their families, have seen a significant shift in their product offerings following a ban on imported items four years ago. The ban, imposed as part of the government’s “Atmanirbhar Bharat Abhiyan” (self-reliant India movement), has encouraged several companies to start manufacturing their products within the country.

Ban on Imported Goods

In October 2020, the sale of 431 directly imported items in CSD outlets was halted by a defence ministry order. This move was aimed at promoting self-reliance in various sectors, including defence, and supporting the broader “Make in India” initiative. The decision has since led to a positive shift, with many firms relocating their production to India.

Reintroduction of Products

As a result of this policy change, 255 of the 431 banned items have been reintroduced in CSD outlets, now manufactured domestically. The reintroduced products include a range of branded items such as television sets, refrigerators, cosmetic products, sports shoes, sunglasses, and table fans. This reintroduction signifies the success of the “Make in India” initiative, as more products previously imported are now being made within the country.

Ongoing Efforts for Self-Reliance

The 2020 ban on imported goods in army canteens is part of a larger government strategy to enhance self-reliance across various sectors, particularly defence. India has implemented several measures, including phased bans on the import of hundreds of weapons and systems, increasing foreign direct investment (FDI) limits, and improving the ease of doing business to boost domestic production.

Enhancing Living Standards for Troops

In addition to promoting self-reliance, the army is focused on improving the living conditions and facilities for its personnel. This includes ensuring high-quality rations, adopting new technologies, and optimising resource utilisation to maintain combat readiness. The army has also partnered with the Food Safety and Standards Authority of India (FSSAI) to ensure the quality of rations and is exploring environment-friendly initiatives, such as setting up a green hydrogen plant to power its Chushul garrison and buses in Leh.

The reintroduction of branded products in CSD outlets highlights the success of the “Make in India” initiative in reducing dependence on imported goods. The ongoing efforts to boost domestic production and improve living standards for troops reflect the government’s commitment to self-reliance and enhancing the overall defence ecosystem in India.

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