Elon Musk, the owner of X (formerly Twitter), continues to push the boundaries of what the platform can offer as he endeavors to transform it into a super app. The latest stride in this direction is the introduction of voice and video call features to X, marking a significant evolution in the platform’s capabilities.
A Game-Changer in Communication
In a recent announcement, Musk stated, “Video & audio calls coming to X,” unveiling that these new features will be accessible across iOS, Android, Mac, and PC devices. What makes this development even more distinctive is that X will serve as a global address book, eliminating the need for a traditional phone number. Musk firmly believes that this amalgamation of features has the potential to revolutionize communication within the platform.
A Teaser from X’s Designer
Interestingly, the anticipation for these features had been building earlier this month when X’s designer, Andrea Conway, dropped a subtle hint with a simple message: “just called someone on X.”
Political Ads Return to X
In a separate development, X Corp., the social media company under Elon Musk’s ownership, has announced its decision to allow political advertising from candidates and political parties in the United States. This move comes as X prepares to bolster its safety and elections team in anticipation of the 2024 presidential election.
Boosting Revenue Amidst Advertising Challenges
X’s decision to open its platform to political advertising in the U.S. could prove beneficial in boosting its revenue, especially at a time when many advertisers have scaled back their spending on the platform. The company also pledges to create a global advertising transparency center, enabling users to track the promotion of political ads on the platform.
Maintaining Integrity in Political Advertising
While embracing political advertising, X remains committed to upholding the integrity of the information shared on its platform. It will continue to prohibit political ads that disseminate false information or aim to undermine public confidence in the electoral process, as stated by the company.
Musk’s acquisition of X last October marked a turning point for the social media company, formerly known as Twitter. Notably, since 2019, Twitter had globally banned all political ads, making X’s recent decision a notable departure from its predecessor’s policies.
