Saudi Arabia’s Public Investment Fund (PIF) has taken a significant step towards female empowerment by establishing an integrated company, Kayanee, aimed at promoting a better quality of life for women. Under the visionary framework of Saudi Vision 2030, this initiative aligns with the country’s ongoing transformation towards gender equality and empowerment.
Focus on Women’s Well-being
Kayanee, chaired by Princess Reema bint Bandar Al-Saud, has a clear focus on future generations’ health and lifestyles. The company’s multifaceted approach encompasses fitness, sportswear, personal and therapeutic care, nutrition, diagnostics, and wellness education. With an emphasis on addressing mental, social, and physical health concerns, Kayanee aims to make a positive impact on women’s lives.
Ambitious Goals and Vision
Aligned with the objectives of Saudi Vision 2030, Kayanee aspires to benefit over 1 million women, contributing to the creation of a thriving society. The company’s launch is part of PIF’s broader goal to unlock the potential of emerging sectors, localize technology, and empower the private sector, furthering the diversification of the local economy and enhancing the overall quality of life.
Integrated Approach to Well-being
Kayanee’s approach extends beyond traditional boundaries. The company will provide a seamless connection between in-person and online services through a digital platform, ensuring mass participation and accessibility. This approach aims to cater to the diverse needs of Saudi women, including tech-savvy millennials, new customers, professionals, and senior citizens.
Contributing to Industry Growth
Kayanee is set to play a pivotal role in the rapid growth of health, well-being, and fitness in Saudi Arabia. The company plans to collaborate with the private sector, fostering industry development and contributing across the entire value chain. This initiative is in line with Saudi Arabia’s vision of building a vibrant society that thrives on modern wellness offerings.
Expanding Scope: SRJ Sports Investments Co.
In addition to Kayanee, PIF has also established SRJ Sports Investments Co., a sports investment firm aimed at accelerating the growth of the sports sector in Saudi Arabia and the MENA region. This venture complements PIF’s investments in the sports sector, contributing to a more vibrant society and aligning with the goals of Saudi Vision 2030.
