Google Takes on Amazon: AI-Powered Shopping to Dominate E-Commerce.
With its foray into e-commerce, Google hopes to outperform websites for online shopping like Amazon.com Inc. The Alphabet Inc.-owned tech giant showcased a number of capabilities that make use of generative AI. These features help consumers determine how apparel will fit them regardless of their body size, leverage search and image-recognition technology to identify things, and introduce novel ways to explore and plan routes for trips using generative AI. Based on simple suggestions, this cutting-edge technology may produce text, graphics, and even films.
“We want to make Google a destination for shopping for customers as well as a platform for businesses to interact with them. According to Maria Renz, vice president of commerce at Google, “We’ve always been committed to an open ecosystem and a healthy web, and this is one way we’re bringing this technology to bear across merchants.” Amazon competes with Google in terms of product searches and research, despite the fact that Google is the top search engine internationally. Even though Google leads the search industry, a Civic Science survey found that 46% of US consumers said they started their product searches on Amazon.
18% of Generation Z online shoppers prefer to begin their purchasing trip on TikTok, the research firm found, indicating that the app is gaining steam in the e-commerce sector. With its AI-driven retail discovery tools, Google is catering to younger consumers in recognition of this trend.
To create realistic visuals, the virtual try-on function takes into account clothing qualities like stretching and wrinkling. The try-on feature will first concentrate on women’s tops and will be made available in association with merchants like Anthropology and Ever lane. The service will eventually include apparel for men.
Google also intends to increase the sources of information available when consumers experiment with its brand-new “search generative experience.” This tool, which was first unveiled at Google’s I/O developer conference last month, is presently only available with the company’s Search Labs product, which is still in development. Google does plan to add more varied and comprehensive sources of information as users test the tool, though.
