The popular beverage Rasna’s founding chairman, Areez Pirojshaw Khambatta, died in Ahmedabad from a cardiac arrest.
On November 19, the industrialist, 85, who had had a protracted illness, passed suddenly.His wife Persis, kids Piruz, Delna, and Ruzan, daughter-in-law Binaisha, and grandchildren Arzeen, Arzad, Avan, Areez, Firoza, and Arnavaz remain in his life.
In the 1970s, he developed fairly priced Rasna soft drink packets as an alternative to more expensive soft drink goods. 1.8 million retail locations across the nation sell it. The “I love you Rasna” campaign from the 1980s and 1990s, which helped become Rasna the world’s largest maker of mild drinks, continues to have a strong recall.
Rasna has received numerous honours over the years, including the esteemed Superior Taste Award 2008 presented by The International Taste and Quality Institute, the Monde Selection Award, the Master Brand The World Brand Congress Award, and the ITQI superior taste and quality award. Belgium also won the Cannes Lions London festival.
Areez handed over leadership of the Group a few years ago to his son Piruz Khambatta, who is currently the chairman.
Khambatta has received numerous awards, including the Paschimi Star, Samarseva, and Sangram medals, the President of India’s Home Guard and Civil Defence Medal, and the National Citizen’s Award for outstanding contributions to commerce.
