Ambani and Bezos to go headlong for the IPL auction
This IPL season to witness the clash of the titans. Who you ask? The top billionaires of the world Mukesh Ambani and Jeff Bezos would be going on a head long collision over the rights to the country’s cricket match.
Hello and welcome to a new exciting episode brought to you by channel IM. The Indian cricket league unveiled guidelines to auction off media rights and they seem designed to raise bids. There will be separate auctions for online and television streaming, with Amazon India exploring opportunities for its Prime Video platform.Reliance Industries Limited is unwilling to let this opportunity go.
The war has been raised to a level of self-prestige and ego clash between the reliance owner and amazon giant. The competition will raise the temperatures! The bidder will surely put up a tough fight to win the auction for the broadcast of the IPL cricket match for 2023-2027.This event is going to start from 12th June. There can be bets of $7 billion or more in this event. There will be separate auctions to decide the winners for live streaming and broadcasting
Separating broadcast rights and digital streaming opens the door to new bidders. Amazon, with its Prime video service, can face off in the e-auction against Reliance’s Jio telecom subsidiary, which has nearly half a billion subscribers in India. Unlike in the past, no consolidated bidding will be allowed. .
Ambani is keen on winning to gain supremacy over the fastest growing e market. The most exciting part is that the cricket competition will take place live online over the course of two days, which means proxies for the two men will have to make minute-by-minute bids and counter bids in real-time. Bezos net worth is 275 billion and Ambani’s is recorded at 100 billion.
Live streaming matches is an effective way of reaching the country’s 1.4 billion people, who are increasingly watching sports on their mobile devices. Time for us to wait and watch the Ambani Bezos premier league before the cricket league. Stay tuned with Channel IM for more such exciting news.
