Bata’s new face
Bata India Limited has roped in Disha Patani as the new face of the brand. The move comes as Bata looks at strengthening its youth connect and fashion, the company said. Patani will be seen promoting various popular labels under the Bata umbrella.
At Bata, we have been on a quest to transform the brand imagery and deliver on the aspirations of the youth, an official said. “Disha, with her lively personality and positive energy, fits in perfectly with our brand narrative that blends together style and comfort,” he said.
“I look forward to working with one of the most iconic and loved brands in the country”, the actor said. “I look forward to an exciting journey with the brand ahead,” Patani said.
