Farmers Fresh Zone (FarmersFZ) has raised an investment from Yunus Social Business Fund. FarmersFZ bridges the gap between rural farmers and urban consumers. It provides healthy, premium-quality and pesticide-free vegetables.
Social cause
Pioneered by Nobel laureate Prof Muhammad Yunus, YSBFB’s joining FarmersFZ, which grew by 400 per cent during the pandemic period, is a boost to the startup’s efforts for a social cause and a recognition to its commitment, according to Pradeep P.S, Founder and CEO of FarmersFZ. “We will use the fund to facilitate the growth and infrastructure, which enhances our working model, and thus benefits our famer community and their livelihoods,” he said, revealing that YSB has done a deep analysis and study on the impact of FarmersFZ in society.
Across South India
YSBFB MD & CEO Suresh Krishna, hailing FarmersFZ for being able to unlock better earnings for the farmers, said his company’s team is aiming to expand the model across southern India. “We will be replicating it especially in the tier-2 cities,” he added.
FarmersFZ connects more than 2,000 farmers, being able to increase progressive farmers’ income level by 15-20%.
KSUM is the nodal agency of the Kerala government for entrepreneurship development and incubation activities in the state.
