US-based consumer goods major Mars has inaugurated its first Global Capability Centre (GCC) in Hyderabad, marking a significant expansion of its technology and digital operations in India. Established in collaboration with Genpact, the centre plans to scale its workforce to 1,000 employees as the company strengthens its global capabilities in artificial intelligence, data and digital innovation.
The facility currently spans approximately 60,000 sq. ft. and will begin operations with more than 400 Genpact employees, who are expected to transition to Mars associates over time. The company also plans to add another 70,000 sq. ft. as the centre expands.
Telangana IT and Industries Minister D. Sridhar Babu inaugurated the facility on November 12.
AI and digital operations at the centre
The Hyderabad GCC will support Mars’ global operations through digital technology, data analytics, artificial intelligence, software and cloud engineering, automation and process transformation.
The centre will use Genpact’s Agentic Operations model to develop AI-assisted business processes aimed at improving operational speed, consistency and visibility. The companies said human expertise and oversight will remain central to the operating framework.
The facility has been established under a build, own, transform and transfer model, with Genpact initially supporting the operations before responsibilities and employees gradually transition to Mars.
Hyderabad to become a major global technology hub
The Hyderabad facility is Mars’ first GCC globally and will form part of its wider network of technology and strategic centres in Brazil, Mexico, Poland and China.
Marina F. Bellini, President of Global Services and Digital Technologies at Mars, said the Hyderabad centre would house high-skilled capabilities and become a significant part of the company’s global operations network.
Mars CFO Claus Aagaard said India remained an important market for the company and that the new centre would help connect expertise across markets while advancing its digital capabilities.
Mars strengthens its India presence
Mars has been operating in India since 1995 and has invested in seven local factories. The company employs more than 2,400 people across its snacking, food and nutrition, and pet nutrition businesses, in addition to its Royal Canin operations.
The latest investment follows a $55 million expansion of its Hyderabad pet nutrition factory to support domestic demand and exports. Mars has also invested $12 million in a Royal Canin distribution and packaging centre.
Telangana looks to attract more GCC investments
The new facility adds to Hyderabad’s growing position as a destination for global capability centres. Minister D. Sridhar Babu said GCCs were becoming important drivers of Telangana’s economic growth.
He added that the state was working to position Hyderabad beyond conventional IT services by attracting investments in research and development, data analytics, product design, engineering and innovation.
With plans to expand its office space to 130,000 sq. ft. and scale its workforce to 1,000 employees, Mars’ Hyderabad GCC is expected to create opportunities for specialised technology talent and strengthen the city’s global business ecosystem.
