Nykaa is reportedly in advanced discussions to acquire a controlling stake in 82°E, the premium skincare brand founded by actress Deepika Padukone. Padukone is expected to retain a minority stake if the deal goes through.
The potential acquisition aims to strengthen Nykaa’s House of Nykaa portfolio while providing 82°E the scale it has struggled to achieve independently. With over 42 million customers, Nykaa plans to leverage its robust distribution, logistics, and repeat-purchase ecosystem to boost the brand’s performance. Padukone has been associated with Nykaa as its global brand ambassador since September 2025, highlighting an existing working relationship.
Launched in late 2022, 82°E has positioned itself as a premium label but has faced challenges. The brand posted revenue of Rs 14.7 crore in FY25, down 30% from the previous year, alongside losses of Rs 12.26 crore. Analysts cite steep pricing, a diffused brand identity, and strong competition from digital-first brands as key hurdles.
This move also reflects a broader trend in India’s beauty industry, where celebrity-led brands are increasingly partnering with larger companies to scale operations. For instance, Alia Bhatt’s Ed-a-Mamma sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has performed strongly within Nykaa’s portfolio, generating Rs 132.4 crore in FY25 revenue.
Nykaa itself has maintained strong growth. Its parent, FSN E-Commerce Ventures, reported a 156% rise in net profit to Rs 68 crore in Q3 December 2025, with revenue reaching Rs 2,873 crore. The company has been expanding its portfolio with acquisitions like Dot & Key, Earth Rhythm, and Nudge Wellness, signaling a clear focus on scaling homegrown brands.
If finalized, the 82°E acquisition could combine celebrity appeal with corporate resources, giving the label a fresh momentum while reinforcing Nykaa’s position in the competitive beauty market.
