Watch retailer Just In Time has appointed Bollywood actor Ayushmann Khurrana as its new brand ambassador as part of its strategy to strengthen its appeal among young and style-conscious consumers.
The announcement comes alongside the launch of the brand’s flagship boutique in Connaught Place, New Delhi, marking a significant step in the company’s retail expansion strategy.
Just In Time is one of India’s largest multi-brand watch retail chains, offering a wide range of global and premium watch brands. By partnering with Ayushmann Khurrana, the company aims to reinforce its positioning as a modern lifestyle destination for watch enthusiasts.
Known for his versatile film choices and strong connection with young audiences, Khurrana’s association is expected to enhance the brand’s visibility and help it reach a broader consumer base across India’s rapidly growing premium watch market.
