Reliance Retail Ventures Limited, a subsidiary of Reliance Industries, has acquired the well-known consumer durables brand Kelvinator. While the deal amount has not been disclosed, the acquisition adds a legacy global name in refrigeration to Reliance’s growing portfolio.
Legacy of Kelvinator
Kelvinator was a pioneer in electric refrigeration for households and gained widespread popularity in India during the 1970s and 80s. It became a household name with its catchy slogan, “The Coolest One.”
Strategic Fit for Growth Vision
Reliance Retail stated that the acquisition aligns with its goal of making aspirational living more accessible. By merging Kelvinator’s innovative history with Reliance’s vast retail infrastructure, the company aims to create significant value in the premium home appliance segment, which is rapidly growing in India.
Focus on Accessible, High-Quality Products
The company emphasized that the collaboration will help bring high-quality, internationally benchmarked products within reach of Indian households, thereby improving everyday life.
Isha Ambani on Broader Consumer Offerings
Isha M Ambani, Executive Director of Reliance Retail Ventures, called the acquisition a turning point. She said it would enable Reliance to expand its portfolio of global innovations, supported by its wide distribution network, strong service capabilities, and large-scale operations.
Ongoing Expansion Moves
This development comes alongside other major announcements by Reliance, including its minority stake purchase in the U.K.-based wellness brand FACEGYM and a planned ₹75,000 crore investment in India’s North-Eastern states.
