Popular Malayalam actress Manju Warrier has joined hands with GRB Ghee to launch a new brand campaign that celebrates the food traditions of Kerala. The campaign focuses on the emotional connection Malayalees have with food and how ghee plays a central role in family meals, festive dishes, and everyday cooking.
The campaign film, featuring Manju Warrier, shows how the smell of ghee reminds people of home and brings back memories of love and tradition—like a grandmother’s dosa or an Onam feast. GRB Ghee is presented not just as a product, but as a symbol of warmth, purity, and cultural pride.
GRB Director Bala Karthik explained that Kerala is a market filled with thoughtful, quality-conscious consumers who value authenticity. He said this campaign is a tribute to their refined food culture and emotional connection to cooking.
Speaking about her association with the brand, Manju Warrier said GRB Ghee represents more than just a kitchen essential. It stands for trust, heritage, and the emotional value behind everyday meals. She expressed pride in representing a brand that understands Kerala’s deep love for food.
The campaign is being promoted widely through TV, digital platforms, and social media, aiming to connect with Malayalee households across the state.GRB was founded in 1984 by G.R. Balasubramaniam and has grown into India’s largest ghee brand. The company uses advanced automated facilities and strict quality checks to ensure purity and consistency. GRB also produces Indian sweets, instant mixes, and snacks under the brand TOWN BUS, and now exports to over 50 countries worldwide.
