Food delivery leader Zomato on Friday increased its platform fee by ₹2.40, bringing the pre-tax charge to ₹14.90 per order, up from ₹12.50. The adjustment, applied nationwide, is intended to offset rising operational costs, particularly fueled by higher crude oil prices amid the ongoing West Asia conflict. This is Zomato’s first fee revision since September 2025.
Comparison With Competitors
Rival Swiggy currently charges ₹14.99 per order, including GST, while magicpin has kept its platform fee steady at ₹14.20 to maintain affordability for customers during this period of rising expenses. Anshoo Sharma, CEO of magicpin, noted that the company deliberately avoided a fee hike to support restaurant partners and keep food delivery accessible.
Impact on Consumers
Zomato’s increase is expected to affect millions of diners across India, raising the final bill for each order. While some competitors are maintaining or marginally adjusting fees, Zomato’s revision is the most significant among the major platforms.
Food Delivery Growth Momentum Returns
The October-December quarter saw renewed growth for India’s leading food delivery platforms — Zomato, Swiggy, and magicpin — reversing earlier stagnation. Growth was driven by higher order volumes during the festive season, expanding user bases, and a focus on affordable offerings. Major metro areas like Mumbai, Bengaluru, and Hyderabad saw gross order values rise by more than 40%, while established regions such as Delhi-NCR remained stable.
Affordability and Customer Engagement
According to Anshoo Sharma, average order values between ₹150 and ₹300 encourage frequent transactions, making affordability a key growth driver. He added that operational efficiency and better monetisation improved unit economics by over 60% in the last quarter.Swiggy Reports Strong Recovery
Swiggy’s Q3 FY26 report showed a 20.5% year-on-year increase in gross order value, reaching ₹8,959 crore — its fastest growth in three years. The company attributed the surge to the adoption of new propositions around speed, selection, and affordability, reflecting a broader recovery in India’s digital food delivery ecosystem.
