Swiggy has decided to shut down its 10-minute food delivery app Snacc after nearly a year of operation, citing profit pressures, according to an internal company email reviewed by The Economic Times.
The email stated, “With a focus on our business objectives to create scalable platforms that generate long-term value, we have made this decision after careful consideration.” Swiggy said that while the app showed promise in product-market fit, challenging unit economics made scaling the service difficult. “We want to concentrate all our energies on innovation that drives stronger long-term potential,” the message added.
Launched in January 2025, Snacc entered a competitive space alongside Zepto Cafe and Bistro by Eternal’s Blinkit. The app offered snacks, beverages, mini-meals, and desserts, sourcing products from third-party vendors that typically supply hotels, restaurants, and cafes. It also partnered with companies providing beverage-dispensing machines, selling a limited number of SKUs from dark stores.
Swiggy’s other rapid-delivery services appear to be performing well. In a December-quarter letter to shareholders, the Bengaluru-based company reported that its Bolt and 99-store services now account for over 20% of overall platform volumes. Its food delivery business, the company’s largest and cash-intensive segment, grew 20.5% in gross order value, surpassing its 18–20% guidance.
Regarding staff affected by Snacc’s closure, Swiggy said teams would be reallocated across other business units. “We are absorbing people under our different businesses and providing them with transition support. One-on-one meetings are scheduled over the next 48 hours to address questions and concerns,” the email noted.
The decision reflects broader challenges in the ultra-fast food delivery segment. Earlier, Zomato shuttered its 15-minute Quick and Everyday meal services in May 2025, citing limited customer adoption. Zepto Cafe scaled back operations in July 2025 due to sourcing difficulties and a shortage of trained staff amid rising competition.
Meanwhile, Bengaluru-based rival Swish is reportedly in talks to raise $30–35 million (about ₹272–317 crore) from Bain Capital Ventures and existing investors including Accel, demonstrating continued interest in rapid food delivery despite sector pressures.
