Lay’s has unveiled a refreshed brand identity in India as part of the largest redesign in its nearly 100-year history. The updated packaging highlights ingredient cues and farm origins, with on-pack messaging such as “Made with Finest Potatoes”, reinforcing the brand’s commitment to quality and taste. The redesign features updated logo elements, refined typography and vibrant ingredient imagery intended to make quality cues more visible on shelves for consumers.
The revamp also incorporates a polyolefin-based recycle-ready structure designed to improve post-consumer waste outcomes, reflecting a greater focus on sustainability. The refreshed packs will roll out nationwide starting the first week of March.
To support the brand refresh, Lay’s will launch a new campaign titled “Lay’s ke liye kuchh bhi” (anything for Lay’s) featuring brand ambassador Ranbir Kapoor, celebrating the emotional connection consumers have with the snack. The campaign will run across television, digital, OTT and social platforms.
The new identity underscores Lay’s enduring relationship with over 27,000 Indian potato farmers and aims to combine the classic joyful experience of snacking with a modern, quality-first visual appeal.
