Italian sportswear brand Lotto has announced a renewed partnership with tennis star Sania Mirza, who will serve as both brand ambassador and chief advisor for Women’s Sports. This collaboration continues Mirza’s long-standing relationship with Lotto, which began when she was just 19, establishing herself as a rising athlete with promise both on and off the court.
A Partnership Built on Trust and Individuality
Lotto first recognized Mirza’s confidence and individuality early in her career, well before her Grand Slam victories and other professional milestones. The brand’s support helped shape her journey as an athlete and public figure.
Abhishek Ganguly, CEO of Agilitas Group, said, “Sania represents what Lotto stands for: authenticity, confidence, and a way of engaging with sport that goes beyond results. She has always stood at the intersection of sport, culture, and community in India, shaping how a generation sees self-belief and individuality. This partnership reflects that shared philosophy.”
Mirza’s Perspective on the Renewed Role
Sania Mirza shared, “Lotto believed in me at a time when I was still discovering my own voice as an athlete. Coming back now feels natural, not just as a player, but as someone who can help shape how women experience sport and movement. This role allows me to contribute beyond the court, and that makes this partnership deeply meaningful to me.”
Driving Women’s Sports and Community
In her role as chief advisor for Women’s Sports, Mirza will collaborate with Lotto to guide and enhance the brand’s women’s athleisure and sportswear lines, including footwear and apparel. She aims to use her experience to build a stronger community for women in sports, enhance relevance, and ensure that Lotto’s offerings evolve with women, not just for them.
