Nivin Pauly’s latest release, Sarvam Maya, continues to perform strongly at the box office. On its tenth day, the film is expected to cross the Rs 100 crore mark worldwide, marking a first for the actor.
Released during the Christmas period, Sarvam Maya has emerged as the clear leader at the box office, facing little competition. Within eight days, it surpassed Premam (2015) to become Nivin Pauly’s highest-grossing film globally.
The film maintained steady momentum on day 9, earning close to Rs 5 crore from Kerala alone. Overseas collections were also solid, particularly in Gulf markets, supported by the holiday season. With the weekend underway in key international territories, the worldwide total is projected to reach Rs 100 crore on day 10.
This milestone is notable given the film’s relatively modest scale. Directed by Akhil Sathyan, Sarvam Maya leans into comedy, a genre that has traditionally worked well for Nivin Pauly, and the film has been well received for tapping into that strength after several years.
Advance bookings for day 10 in Kerala stand at Rs 1.81 crore, making it the third-highest advance booking day for the film so far. Based on current trends, the film is expected to collect between Rs 5 and Rs 5.5 crore in the state on the day.
Upcoming Pongal and Sankranti releases may lead to some reduction in screen count, but the impact is expected to be limited as Sarvam Maya continues to show consistent box office traction.
