Chennai-based Sweet Karam Coffee was founded by a team of cousins — Nalini Parthiban, her husband Anand Bharadwaj, Srivatsan Sundararaman and Veera Raghavan, who wanted to bring their grandmother Janaki Paati’s authentic South Indian snacks to a larger audience.
The journey started in 2015 from their home kitchen with just ₹2,000. Inspired by Sunday evenings and Diwali celebrations where Paati would make traditional murukku, jaangris and mysurpa, the founders began making snacks the way they remembered, without preservatives, palm oil or artificial ingredients.
Initially, production was manual and small-scale, with the founders packing snacks themselves and delivering orders by bike. Their early focus was simple: stay authentic, maintain high quality, and make food the way they would for their own families.
As demand grew, first locally, then through online channels and gifting platforms, Sweet Karam Coffee formalised operations, invested in proper packaging, partnered with manufacturers and expanded its product range to include sweets, chips, papads and more.
Today, Sweet Karam Coffee has grown into a recognised South Indian snacks brand with a strong pan-India and global presence, built on the founders’ belief in tradition, quality and modern execution. Their story shows how a culturally rooted idea, when executed with vision and discipline, can become a successful consumer brand.
