Bharat Taxi is gearing up to launch nationwide on January 1, 2026 as a cooperative ride-hailing platform designed to rival established players like Uber, Ola and Rapido. Unlike traditional cab apps owned by profit-seeking corporations, Bharat Taxi operates on a model where drivers are members and co-owners, similar to how Amul’s dairy cooperative works in India.
The service is being run under Sahakar Taxi Cooperative Limited, backed by the Ministry of Cooperation and integrated with the National e-Governance Division (NeGD). Amul’s Managing Director, Jayen Mehta, serves as the chairman, reinforcing the cooperative ethos.
In this model, drivers can become members of the cooperative and retain most of their earnings (reports suggest around 80–100 % of fares) since there’s no heavy commission cut by a corporate middleman. Fares are expected to be transparent with no surge pricing, offering riders a predictable cost even during peak times.
The Bharat Taxi app has already begun beta trials, with over 50,000 drivers registered in cities like New Delhi and Gujarat ahead of full rollout. Users can book rides via a mobile app with multilingual support and features similar to other ride-hailing services, but with a focus on fair earnings for drivers and a more equitable platform structure.
Supporters believe this cooperative model could redefine India’s mobility sector by putting drivers in control and reducing costs for customers, but its success will depend on execution and uptake compared with established competitors.
