Jewellery brand Jos Alukkas has appointed actor Dulquer Salmaan as its new brand ambassador. The partnership brings together the popular actor, known for his work across Malayalam, Tamil, Telugu, Kannada, and Hindi cinema, with the jewellery company for upcoming campaigns.
Campaign Focus
Dulquer Salmaan will feature in Jos Alukkas’ campaigns highlighting jewellery as a form of personal expression and its significance across occasions and life milestones.
Brand Perspective
Varghese Alukkas, Managing Director of Jos Alukkas, said, “Our growth has always been built on raising standards and earning trust. Dulquer’s career shows the same clarity in choices and attention to detail that mirrors our brand’s values.”
Paul Alukkas added, “This collaboration comes as we expand our reach to a wider, contemporary audience. Dulquer resonates naturally across regions and age groups, just like our customers, helping us stay relevant while honoring the trust families place in us.”
John Alukkas noted, “Dulquer’s understated confidence and elegance, on and off screen, align with Jos Alukkas’ focus on design, craftsmanship, and emotion.”
Actor’s Take
Dulquer Salmaan said, “I have admired Jos Alukkas since childhood. The brand values tradition while evolving with modern tastes. This partnership is meaningful to me because it celebrates jewellery’s role in family moments and personal milestones.”
