As Kerala prepares for its peak tourist season, the Kerala Travel Mart Society (KTMS) has issued a warning about a rise in online hotel-booking frauds. Both domestic and international travelers booking accommodations in destinations such as Kochi and Kumarakom are being targeted. Fraudsters pose as hotel staff, pressuring guests into making additional payments through QR codes or fake links, often threatening cancellations or offering fake upgrades.
How Scams Work
Scammers contact tourists directly using official-looking emails, fake hotel IDs, or malicious payment links. Many tourists unknowingly transfer money through these channels, falling victim to fraud. KTMS advises travelers to always verify payment requests by calling the hotel directly using contact numbers from official websites.
Impact on Tourism and Hospitality
Tourism is a major contributor to Kerala’s economy, with over 738,000 foreign tourists visiting in 2024 from countries like the UK, USA, Germany, and Middle Eastern nations. Online booking frauds can damage trust in the destination and the booking platforms, potentially reducing visitor numbers. Small hotels, resorts, and homestays are especially vulnerable to such scams, which could affect their revenue.
Effects on Airlines and Travel Agencies
Frauds also influence airlines and travel agencies. Many tourists book flights along with hotels through online platforms, and rising scam cases make both travelers and agencies more cautious. Airlines operating frequent flights to Kerala, such as Air India, Emirates, Lufthansa, Qatar Airways, and British Airways, may see a decline in bookings if the issue persists.
Tips for Safe Travel
Tourists can take several steps to protect themselves:
- Book Through Official Channels: Use hotel websites or trusted booking platforms.
- Verify Hotel Information: Call the hotel directly before making any payments.
- Be Wary of Unsolicited Offers: Avoid unverified upgrade offers or special deals.
- Use Secure Payment Methods: Prefer encrypted portals and credit cards.
- Keep Records: Save receipts, confirmations, and screenshots for reference.
Hotels’ Role in Prevention
Hotels are encouraged to strengthen digital security and educate guests about potential scams. They should verify third-party communications and ensure that any offers or upgrades are communicated transparently. These measures help protect both tourists and the hospitality industry.
Getting to Kerala
Kerala is accessible through multiple international airports: Trivandrum (Thiruvananthapuram), Cochin (Kochi), and Calicut (Kozhikode). Major airlines including Air India, Emirates, Lufthansa, Qatar Airways, and British Airways provide direct and connecting flights from global hubs. Travelers are advised to book flights in advance, especially during the busy season from October to March.
Why Kerala Remains a Top Destination
Despite the rise in online booking frauds, Kerala continues to attract tourists with its serene backwaters, scenic hills, golden beaches, rich cultural heritage, Ayurveda wellness experiences, wildlife sanctuaries, and vibrant cuisine. From houseboat trips to traditional performances like Kathakali, the state offers diverse experiences for every traveler.
Staying Safe and Enjoying the Experience
By following recommended precautions and booking through verified sources, tourists can enjoy a safe and memorable visit to Kerala. Cooperation among hotels, airlines, and local authorities is helping to maintain the state’s reputation as a secure and attractive destination for visitors from around the world.
