Reliance Consumer Products Limited, the FMCG division of Reliance Industries, has joined hands with Ajith Kumar Racing, one of India’s rising motorsport teams. Under this partnership, Campa Energy, RCPL’s flagship energy drink, will be the team’s Official Energy Partner.
RCPL said the collaboration aligns with its goal of supporting Made-in-India brands and promoting Indian talent globally. The company added that the partnership embodies shared values of determination, endurance, and high performance.
Campa Energy, reflecting the spirit of India’s youth, aims to fuel the team’s drive for excellence on the global racing stage.
Founded by actor and racer Ajith Kumar, the team entered professional motorsport in 2024 and quickly made its mark with a third-place overall finish in the 2025 Creventic 24H European Endurance Championship. With a vision to place India firmly on the international motorsport map, Ajith Kumar Racing continues to focus on performance, teamwork, and global standards.
