Amway has announced fresh investments of Rs 100 crore in India over the next three to five years. The move aims to expand its physical store network and strengthen distribution capabilities through its direct selling partners, according to the company’s president and CEO, Michael Nelson.
He said India has become one of Amway’s three global manufacturing hubs and will play a central role in driving the company’s future growth. The local production base, he added, helps Amway reduce the impact of global uncertainties such as geopolitical tensions and fluctuating tariffs.
India as a Growth Engine
Michael Nelson described India as being “at the cusp of transformation,” emphasizing that Amway views the country as a strategic market for long-term investment. The company plans to focus on enhancing product innovation, improving distributor engagement, and adapting to evolving consumer preferences.
He explained that the new investment reflects Amway’s broader vision of strengthening its foundation in India. This includes investing in training and education for distributors, expanding access to health and wellness products, and building a more connected sales network.
Focus on Innovation and Partnerships
Amway’s upcoming initiatives will center on developing products tailored to Indian consumers while maintaining the company’s focus on quality and sustainability. Nelson said the investment would also help deepen partnerships with its direct sellers, ensuring they are equipped with the right tools and training to meet customer expectations.
He highlighted that India’s growing consumer base, expanding digital ecosystem, and strong entrepreneurial spirit make it a natural choice for Amway’s continued investment.
Building for the Future
With its Rs 100 crore investment plan, Amway is positioning itself to capture new opportunities in the evolving Indian market. By combining local manufacturing with global expertise, the company aims to strengthen its presence, empower distributors, and deliver products that align with the needs of modern Indian consumers.
Nelson summed it up by saying that India remains a priority for Amway’s long-term strategy, a market where innovation, local partnerships, and shared growth will define the company’s next phase of expansion.
