PepsiCo is broadening its snacking range with the launch of Kurkure Jowar Puffs, marking its entry into the growing millet-based snacks segment.
The new snack will be available in ₹10 and ₹20 packs and distributed across North, West, and East India through retail stores, e-commerce, and quick commerce platforms. The move reflects PepsiCo’s recognition of changing consumer preferences toward healthier and more mindful snacking options.
With this launch, PepsiCo joins other FMCG players such as ITC, Britannia, Tata Soulfull, Marico, and Nestlé, who are incorporating millets into their product lines. The company highlights that jowar, a staple in India’s agricultural heritage, connects tradition with modern convenience in this new snack format.
PepsiCo emphasizes that the packaging and pricing are aimed at mass accessibility, making the product affordable and not limited to premium segments. As health awareness rises and post-COVID snacking habits evolve, the company sees an opportunity to reimagine heritage grains in familiar, ready-to-eat formats consumers already enjoy.
