Kannapuram, a village in Kerala’s Kannur district, has gained global attention for its unique fight against cancer. The “Cancer Mukta Kannapuram” (Cancer-Free Kannapuram) programme, launched in 2016, has now been featured in the WHO South-East Asia Journal under the name “Kannapuram Model.”
How the Programme Works
The initiative relies on frequent cancer screenings, awareness drives, and strong community participation. It is jointly run by the Kannapuram Panchayat and the Malabar Cancer Centre, with local women leaders playing a pivotal role in mobilising people.
Participation and Results
According to the WHO study, 96% of women above 30 years participated in breast cancer screenings, with a detection rate of 0.96 per 1,000—almost all at an early stage. This high success rate is attributed to continuous awareness campaigns, addressing stigma and fear, and providing approachable screening settings with proper patient navigation.
Breaking Fear and Stigma
Kannapuram Panchayat president Rethi K explained that the programme began after they noticed many cases of cancer, particularly among women, who often avoided tests due to fear. Regular awareness camps and the involvement of women leaders helped build trust and participation.
Expanding the Scope
The programme initially focused on breast and uterine cancers but has since expanded to include screening for oral and lung cancers. Its success has inspired similar initiatives across Kerala, making community-based healthcare a practical model for early detection and treatment.
