Chennai-based home-cooking startup Cookd has raised ₹16 crore in a Pre-Series A funding round. The investment was led by Spring Marketing Capital, with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque.
Cookd plans to use the new funds to strengthen its presence in Tamil Nadu and expand into Kerala and Andhra Pradesh, where it already has a strong viewer base. “There is good demand from these regions. Many people watch our videos there,” said Aathitiyan V.S., the founder of Cookd.
A Mix of Content and Products
Started in 2020, Cookd is well known for its engaging online cooking videos and unique product range. The brand has over 6 million followers across YouTube, Instagram, and Facebook, and receives 150 to 170 million views each month.
Beyond videos, Cookd offers biryani kits, cooking pastes, masalas, and ready-to-use recipe kits. The products are already available in more than 1,600 retail stores across India.
Product Innovation Is Key
What sets Cookd apart, according to Aathitiyan, is the way they package their offerings. “Everyone was selling biryani masala. We went a step further and introduced a complete biryani kit. That formula clicked,” he explained.
With the fresh capital, Cookd is now working on creating a new category of cooking products that balance authentic taste, convenience, and user control. “Our goal is to help people cook more often and enjoy it,” the founder added.
A Growing Brand in the Home-Cooking Space
Cookd has quickly made a name for itself by combining content, convenience, and quality. By blending viral recipe videos with practical cooking kits, the brand is reaching busy home cooks across South India. The new funding will help Cookd scale further and deepen its connection with regional markets where cooking is both a tradition and a passion.
