Skoda Auto Volkswagen India Private Limited (SAVWIPL) has added British ultra-luxury carmaker Bentley to its brand portfolio, effective July 1, 2025. The move brings the total number of brands under SAVWIPL to six and marks a significant expansion of its presence in India’s premium automotive sector.
Bentley India to Handle Sales and Service
A new business entity, Bentley India, has been formed under SAVWIPL to manage the brand’s operations nationwide. This includes marketing, sales, and after-sales services. Abbey Thomas has been appointed as Brand Director and will lead Bentley’s growth plans in India, focusing on expanding the retail network and customer base in the fast-growing ultra-luxury market.
Launch with Three Dealer Partners in Major Cities
Bentley India will begin operations with three dealer partners located in Mumbai, New Delhi, and Bengaluru. These showrooms are designed to cater to India’s ultra-high-net-worth individuals (UHNIs), offering Bentley’s signature handcrafted luxury, design excellence, and high-performance engineering.
Leadership Statements on the New Addition
Piyush Arora, Managing Director and CEO of SAVWIPL, described the addition of Bentley as a proud milestone that completes the group’s product range—from German engineering precision to British luxury craftsmanship. He emphasized the strong growth of India’s luxury car market and expressed confidence in Abbey Thomas’ leadership to scale Bentley’s presence.
Jan Bures, Executive Director for Sales, Marketing, and Digital at SAVWIPL, echoed the excitement, stating that Bentley’s inclusion would offer unmatched luxury and performance for India’s UHNI customers, supported by strong dealer partnerships.
Enhancing Bentley’s Legacy in India
Bentley has been present in India for over 20 years and remains a well-known name among luxury car buyers. With its formal integration into SAVWIPL, the brand is expected to offer a more focused and enhanced ownership experience aligned with India’s evolving super-luxury car market.
