Tanishq and Divyam Jain from Gwalior noticed a common problem in Indian households—kitchen tools were functional but lacked modern design and appeal. They envisioned a brand that would deliver smart, aesthetic, and space-saving home solutions.
From Idea to Launch
After months of research, they launched HomeEssentials in January 2024 with a small team and ₹1 crore from friends and family. Even in its first month, the startup generated ₹30 lakh in revenue, showing strong initial traction.
Smart, Stylish, and Practical Products
HomeEssentials focuses on multifunctional products like kitchen tools, organizers, and furnishings. The aim is to reduce clutter and increase functionality without compromising on design.
Strong Growth from Day One
While many startups struggle early, HomeEssentials quickly scaled, crossing ₹1 crore monthly revenue within three months and now clocking ₹10 crore monthly.
VC Support and Offline Expansion Plans
The startup raised ₹18 crore from India Quotient within 11 months. They plan to open offline stores in Delhi NCR and expand to other metro cities by year-end.
Complementary Strengths in Founders
Tanishq, with a background in customer service and branding, and Divyam, skilled in tech and analytics, bring different strengths to the business. Despite early struggles, they prioritized reinvestment and financial discipline.
Sustainable Vision for the Future
The founders aim to make HomeEssentials a household name while remaining profitable and sustainable. Their mission is to design high-utility products for modern Indian households with strong unit economics and consumer trust.
