The Maldives Marketing and Public Relations Corporation (MMPRC) has named Bollywood actor Katrina Kaif as the global tourism ambassador for the Maldives. The announcement was made through MMPRC’s social media channels on Tuesday. Kaif will now serve as the Global Brand Ambassador for the country, promoting its tourism appeal worldwide.
Strategic Timing Before PM Modi’s Visit
The appointment comes just weeks before Indian Prime Minister Narendra Modi’s scheduled visit to the island nation. This development follows a period of strained relations between India and the Maldives since early 2024, marking a potential step toward renewed engagement.
Part of Visit Maldives’ Summer Campaign
Kaif’s collaboration aligns with the launch of Visit Maldives’ Summer Sale Campaign, aimed at attracting international tourists. The campaign focuses on showcasing the Maldives’ scenic beauty, vibrant marine life, and luxury travel experiences.
Kaif’s Statement on Her New Role
In an official statement, Katrina Kaif expressed her enthusiasm for the role. She described the Maldives as “the pinnacle of luxury and natural beauty” and said she is honored to be chosen as the face of “The Sunny Side of Life.” She also highlighted her commitment to promoting the country’s unique travel offerings to global audiences.
Celebrity Influence on Global Tourism
Known for her strong brand presence, Kaif is a popular figure in India’s entertainment and advertising industries. In addition to her ambassadorial roles, she also runs her own beauty brand, ‘Kay by Katrina’.
