Naisha Bose is India’s first AI-generated actor, developed as a digital personality for storytelling, endorsements, and virtual performances. Designed by AI content studio Amazing Indian Stories (AIS), Naisha is not just a visual avatar, but a fully immersive digital character capable of human-like expressions and brand engagement.
Breaks New Ground in Branding
Naisha recently became the first AI actor in India to endorse a jewellery brand, through a high-profile partnership with Kalon Art Jewellery. The collaboration launched with the #KalonXNaisha campaign, spotlighting the brand’s new “Wildfire” collection, which reflects boldness and elegance—traits associated with Naisha’s digital persona.
A Digital Face Among Human Celebrities
With this campaign, Naisha joins Kalon’s list of celebrity muses like Malaika Arora, Samantha Ruth Prabhu, and Kalki Koechlin. Unlike traditional brand ambassadors, Naisha’s identity is entirely virtual, signaling a new trend in AI-powered influencer marketing.
Symbol of Future-Focused Innovation
Kalon’s founder, Samyuktha Valluru, called Naisha a “digital pioneer” and emphasized how the collaboration represents a future-forward approach to luxury branding, where AI is not just a tech tool but a creative partner.
Created for Storytelling, Not Just Ads
AIS, the studio behind Naisha, is also producing a feature film starring the AI actor. The goal is to create rich, emotionally resonant content using AI-driven storytelling—placing Naisha at the intersection of cinema, branding, and artificial intelligence.
Redefining Celebrity in the Digital Age
Naisha Bose’s emergence reflects a wider global shift where AI characters are gaining popularity as influencers, artists, and performers. Her role in the jewellery campaign indicates that virtual personalities are becoming legitimate participants in the luxury and entertainment sectors.
