In a world where food transparency is becoming increasingly important, iD Fresh Food has taken a significant step forward. To reinforce its commitment to fresh, natural, and preservative-free food, the company has unveiled limited-edition packaging as part of its TransparenSee campaign.
This special packaging, available for two weeks, is designed with a clean, minimalist aesthetic that puts key messages at the forefront—No Soda, No Preservatives, and Untouched by Hand. With this, iD Fresh ensures that consumers can easily identify and trust the quality of their products.
Bringing Consumers Inside the Factory
iD Fresh Food has always believed in complete transparency when it comes to food production. Over the years, the brand has taken unique steps to prove this, from live-streaming its factory operations to inviting grandmothers to inspect its processes.
This year, the company pushed the boundaries of transparency even further by inviting school children to audit the production facility. These young minds got a firsthand look at how fresh food is made, asked insightful questions, and challenged the team to uphold the highest standards of clean-label food production.
Technology-Driven Consumer Trust
Beyond just a visual update, the new packaging includes a QR code that links directly to a video tour of iD Fresh’s state-of-the-art factory. This allows consumers to see exactly how their food is made, ensuring that the brand’s philosophy of honest, chemical-free food is backed by visible proof.
Creating a Conversation on Food Transparency
To maximize the impact of the campaign, iD Fresh is engaging audiences through social media, print media, and digital platforms. A special documentary will showcase the children’s factory visit, capturing their curiosity, questions, and interactions with company executives. The initiative aims to spark meaningful discussions about clean eating, label transparency, and food safety.
A Commitment to Honest Food
Reflecting on the campaign, Gaurav Kwatra, CMO of iD Fresh Food, emphasized the brand’s dedication to transparency:
“Consumers today demand honesty in food. With this bold new packaging, we’re not just making claims—we’re proving them. By opening up our production process, we are strengthening trust and reaffirming our commitment to providing only the freshest, most authentic food.”
Echoing this sentiment, PC Musthafa, CEO & Co-founder of iD Fresh, spoke about the importance of educating future generations:
“The young students who visited our factory challenged us with tough, thought-provoking questions. Their curiosity reassured us that people care deeply about what they eat. At iD Fresh, we take responsibility for delivering truly natural and transparent food, and this campaign is another step in that direction.”
Leading the Way in Fresh and Natural Food
With its 100% natural recipes and focus on chemical-free, preservative-free food, iD Fresh Food continues to redefine food safety and trust in the industry. By combining modern technology with traditional food-making techniques, the brand ensures world-class hygiene and sustainability in every product.
Through the TransparenSee campaign, iD Fresh is not just selling food—it’s starting a movement for a healthier, more informed future.
