Lehlah, a platform that helps influencers earn by recommending products, has raised ₹12.5 crore ($1.46 million) in a seed funding round led by Gruhas, an investment firm co-founded by Nikhil Kamath of Zerodha and Abhijeet Pai of Puzzolana Group.
Growth Plans
The funds will be used to add new features, expand the team, and strengthen Lehlah’s presence in India’s growing influencer-driven shopping space.
How Lehlah Works
Founded in December 2022 by Ashna Ruia, daughter of Essar Group director Prashant Ruia, Lehlah partners with major e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, along with D2C brands such as Libas and Foxtale. Initially focused on fashion and beauty, it is now expanding into home accessories and gadgets.
Earnings for Influencers
Lehlah follows a commission-based model, where influencers earn money when products sell through their links. Currently, influencers on the platform make between ₹50,000 and ₹1,00,000 per month.
Company Operations
Lehlah has a 50-member team, with marketing based in Mumbai and tech operations in Bengaluru.
With influencer shopping growing rapidly in India, Lehlah’s funding will help it scale and offer more opportunities for creators.
