Swiggy Instamart has announced that it will now deliver smartphones in 10 major cities across India. This expansion marks a shift in the quick commerce industry, which is rapidly moving beyond groceries and daily essentials to include high-value electronics.
Smartphone Delivery in Key Metro Cities
The cities where this service is currently available include Bangalore, Delhi, Mumbai, Chennai, Faridabad, Noida, Gurgaon, Kolkata, Hyderabad, and Pune. Swiggy Instamart has also hinted at plans to expand the service to more locations soon.
Popular Brands Now Available
Customers can now purchase popular smartphone brands through the platform, including iPhone 16e, Samsung M35, OnePlus Nord CE, and Redmi 14C. This move aligns with the growing trend of quick commerce companies diversifying their product range to cater to evolving consumer needs.
Competing with Blinkit and Zepto
Swiggy Instamart’s expansion follows a similar strategy adopted by its competitors, such as Blinkit (owned by Zomato) and Zepto, both of which have also introduced electronics, fashion, accessories, and beauty products to their platforms.
Amitesh Jha, CEO of Swiggy Instamart, emphasized that Indian consumers demand convenience and quick access to high-quality products. The new offering aims to meet these expectations by making smartphone purchases seamless and hassle-free.
Exclusive Offers for Customers
To attract customers, Swiggy Instamart is offering a 5% discount on mobile phone purchases above ₹11,499 when paid using ICICI Bank credit cards. This promotional strategy is expected to boost sales and encourage more users to explore the new category.
Growth and Market Expansion
Swiggy Instamart has seen rapid expansion, now operating in 100 cities across India with 800 dark stores as of January. The growing demand for ultra-fast deliveries, especially in tier-II and tier-III cities, has fueled its aggressive market growth.
Quick Commerce Market Set to Boom
The quick commerce industry in India is poised for significant growth, with a Morgan Stanley report estimating the market will reach $42 billion to $55 billion by 2030. This highlights the immense potential for platforms like Swiggy Instamart to capitalize on the trend and continue expanding their offerings.
With this latest move, Swiggy Instamart is redefining convenience by bringing premium tech products to customers’ doorsteps within minutes.
