Earthful, a clean label startup co-founded by sisters Sudha and Veda Gogineni, has achieved remarkable growth, expanding five times over the past year with a steady 15% monthly growth rate. With a strong customer base, around 70-80% of their sales come through their official website, reflecting high customer loyalty.
Natural, Science-Backed Products
Earthful’s main products include 100% Plant Multivitamins tailored for different age groups, including teens, adults, and the elderly. These multivitamins are crafted using plant sources like curry leaves for iron and amla for Vitamin C. Additionally, the brand offers a six-ingredient Plant Protein powder, available in flavors like Kerala Vanilla, Alphonso Mango, and Dark Cocoa, with no additives or processed sugars.
Driven by Personal Health Journeys
The founders’ vision for Earthful stems from their own health experiences. Sudha and Veda created the brand to provide clean, plant-based nutrition solutions for the growing number of people facing nutrient deficiencies in India. Their aim is to address hidden hunger by offering plant-based, science-backed alternatives to help people meet their essential nutritional needs.
A Strong Focus on Education and Awareness
Sudha and Veda, both IIT Kharagpur alumni, use their scientific backgrounds to collaborate with a team of qualified doctors and researchers. They also engage in creating content that raises awareness about nutrition and wellness.
Recognized for Innovation
Industry experts have praised Earthful for its transparency and innovative approach. Abhishek Goyal, Co-Founder of Tracxn, noted, “Earthful’s use of clean, scientifically-supported ingredients sets them apart in the nutrition space.” Dr. Sindhura, Director at Green Ivy Ventures, also expressed support, emphasizing how the brand’s mission to fight undernutrition resonates with her values as both a doctor and a mother.
Looking Ahead
Earthful is making significant strides in the growing nutraceutical market in India, which is projected to reach $18 billion by 2025. The company continues to focus on research and development, expanding its product offerings, and strengthening its brand presence across India.
