Kerala has a deep-rooted culinary tradition. This influenced Fazal Rahman’s decision to step into the food industry as an entrepreneur. His experience in the Gulf gave him insights into business operations, planning, organizing, and resource management. These learnings helped him lay the foundation for his own venture in the food sector.
How ‘Grill & Chill’ Got Its Name
Starting a multi-cuisine restaurant is challenging. To minimize risks, Fazal began with a limited menu. During his time in the Gulf, he became well-known among family and friends for his expertise in making grilled chicken. This inspired the core concept of his restaurant, grilled food. To add a catchy twist, he combined ‘Grill’ with ‘Chill,’ giving birth to Grill & Chill.
Overcoming Initial Struggles
Like any new business, Grill & Chill faced its share of challenges in the beginning. However, Fazal tackled them through strategic planning, branding, and interior design. He was personally involved in every detail, from the logo to the overall restaurant experience.
Customer Satisfaction: The Key to Success
The success of Grill & Chill lies in its happy customers. The business caters to two major groups, regular diners and franchise buyers. Fazal ensures that both categories receive top-notch service, making customer satisfaction the brand’s biggest strength.
Franchise Opportunities
Grill & Chill provides business opportunities through its franchise model. Many aspiring entrepreneurs dream of entering the food industry but face multiple challenges. The Grill & Chill franchise system offers them setup support, accounting assistance, operational guidance, and administrative control. This structured approach makes it easier for new entrepreneurs to establish their business.
A Passion-Driven Business
Fazal believes that good food will always have demand. According to him, the food served to customers should be of the same quality that one would serve their own family. This mindset is essential for long-term success in the food industry.
The Impact of Food Vlogging
Food bloggers play a major role in shaping public opinion. While good food reviews can benefit businesses, misleading reviews can harm reputations. Fazal emphasizes that maintaining food quality is the only way to achieve lasting success, regardless of promotions or marketing efforts.
